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Many people are flocking to real estate investing with the wrong
perspective on the business, and without the right mindset and total
understanding of the field. As a result, many go down a path that leads
to ultimate disappointment and frustration. Real estate investing can be
an incredibly rewarding field but to be so it must be approached in the
right way. To see what really works long term, it is helpful to model
those that are successful, but this important point is missed by many
that flock to the field based on limited exposure, unrealistic dreams,
and undue influence by the very narrow and often biased training that
proliferates in the modern real estate investment training arena.
In any field, one of the surest ways to success is to look at what
others have done to become successful, and to model their actions. This
is not to say copying another’s actions verbatim is the right approach,
as creativity and ingenuity is essential for outstanding success, but
modeling the core actions and behavior that worked in the past often
results in a more sound game plan in the present. In the field of real
estate investing, if you look at the most successful over time, you find
several characteristics. Let’s take a look at some of these
characteristics.
Long Term Focus
First, most successful investors focus on becoming wealthy over the
long haul. They realize that focusing on just quick turning real estate,
for example, is in most cases nothing more than a job and is unlikely to
create long term wealth. In fact, the vast majority of so called
investors that focus strictly on quick turn real estate fail to ever
create any long term wealth, and often burn out after only a few years
in the “business”. It generally relates back to the mentality, but there
are many other factors that play in as well, not the least of which are
the tax implications of quick turn real estate. The vast majority of
people that develop long term wealth in real estate investing do so by
building a profitable portfolio.
Sound Business Basics
Active real estate investing is an entrepreneurial activity, and as
such must be done using sound business principles. Those that become
successful long term understand and practice the basics. For example, in
building a solid business, the owner must:
- Understand legal principles
- Have some basic accounting capabilities
- Be able to lead others
- Be able to manage other people
- Practice delayed gratification
- Have sound financial habits, and
- Be willing to work extra hard with an
eye on the future.
And last but not least, the astute business person knows that he or
she must continue to learn and grow, and that often it requires a couple
of years before financial success really begins to shape up.
Not Just Real Estate Investors
The vast majority of those who truly excel over time in real estate
investing approach real estate investing as a part time venture, even if
the time in real estate exceeds the time spent in other fields. They
view it as more of an investment strategy and less of a career strategy.
They realize that real estate investing goes through cycles, that it is
difficult to realize all of one’s passionate dreams through real estate
investing alone, and that earned income, through a source not dependent
on the real estate itself, to some extent is essential to long term
financial strength. Further they realize that real estate investing is
only one of several pillars that are needed to truly develop significant
wealth. Focusing on real estate investing alone may not result in the
tremendous success many beginning investors dream of.
Examples that abound include the following:
• Investors that build a training organization as their career.
Popular examples include Carlton Sheets, Russ Whitney, etc.
• Investors that branch into development as their career. Examples
include founders of various large home builders, etc.
• Investors that focus on a professional career while building the
portfolio. Examples include various actors and actresses, doctors,
attorneys, etc.
• Investors that build a company in a different, related or unrelated
field, while continuing to build their real estate portfolio. Examples
include Robert Kiyosaki, Rockefeller, etc.
Remember, when you listen to the superstars of the real estate
industry, look at what they do, not just what they teach in their
seminars.
Start Small
Most successful investors start small and as they learn and refine a
few workable strategies, and as they begin to build a profitable
portfolio. Even those few highly successful investors that do it full
time typically began part time and grew into the big time portfolio
development and management. Unfortunately most of the new investors fail
to realize how little they really know, neglecting that most of the true
knowledge learned comes from in the trenches experience and that only a
small amount of the knowledge learned in classes actually makes it into
practice. Many are jumping ship to flock fulltime to real estate
investing with limited experience and knowledge in this field, not
realizing how risky this really is.
They fall in love with real estate, feel they can predictably make it
on just a little knowledge and a lot of hard work, and fly by the seat
of their pants. This is the biggest reason that the failure rate of new
full time real estate investors exceeds the failure rate of new small
businesses by a factor of over 5 to 1. The bottom line is reality will
come whether you like it or not, so it is best to learn from the
experience of others and start small and in a controlled fashion.
Model Experience
Many of those that are super successful in real estate investing
began by working either under or with someone that was already
experienced, typically someone with a decade or more of experience. A
lot of times this is through family exposure, or through close associate
or friend exposure. Those fortunate enough to work with an experienced
investor and gently getting going while being exposed to real deals,
either jointly with the experienced investor, or from the sidelines
where the ins and outs of the business can be learned with minimal risk,
often go on to become super successful. The amount of time this type of
tutelage typically goes on varies by individual, but the most successful
typically work in this arrangement for at least a few years before going
full time on their own. Keep in mind that when you're working in such a
fashion with a more experienced investor, you should not be focused on
short term rewards, but rather on learning as much as you can so you can
become successful on your own.
Develop Emotional Detachment
Real estate investing, especially residential real estate investing,
can be a highly emotional business. Those who succeed learn to develop a
certain level of emotional detachment. This begins with learning to not
let emotions get out of control when a good deal goes through and the
money flows, or when a deal falls through and disappointment sets in. It
ends with learning to control emotions when dealing with people, whether
buyers, sellers, or tenants. In business, allowing emotions to run
rampant can be a sure road to difficult times and inappropriate
decisions, and in real estate investing it is even more so. Keep those
emotions in check.
Develop Financial Intelligence
Real estate investing is a money business. It starts with money and
ends with money. Those that are successful in real estate investing long
term have sound financial intelligence. They understand all aspects of
the money game. They further realize that true financial intelligence
takes not only diligent study, but that it also takes time to develop.
Therefore, the development of financial intelligence plays hand in hand
with the long term focus, and the willingness to start small.
It is very important that you develop the right perspective if you
are to succeed in real estate investing. Forget the “get rich quick”
mentality. Focus on learning from those who have made it long term. Keep
in mind your long term goals for your life, and keep the short term
emotions in check. Don’t go running off full time to real estate
investing because you love to look at houses and negotiate deals. There
is a lot more to it than this. Make sure you know what you want in life,
and map out a thorough, complete game plan for getting there, and then
decide where real estate investing fits in.
Also, keep in mind that real estate investing is a diverse field, is
highly regulated, and requires a good amount of specialized knowledge.
This knowledge cannot be crammed like a high school class and requires
time to develop. Don’t kid yourself on your own knowledge level. Take
the time to learn it right before you put all your eggs in the real
estate investing basket. 
This article
has been reprinted with permission of
Key Business Institute,
Inc.
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