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In my 10 years in the real estate business, I bet I've met 5,000
investors at all levels of knowledge and experience. Some have become
amazingly successful, while others have lost steam or experienced
dramatic failures. In this time, I've noticed that there are certain
characteristics that come with real estate investing success. As a
matter of fact, that I have come to believe that I can predict with fair
accuracy whether a particular investor will be successful. All I have to
do is find out a little about their attitudes and actions, and I'll know
what their chances of becoming successful are.
Before I outline the specific characteristics that I've found in
successful investors, I’d like to define what I mean by "successful
investor". A successful investor is NOT the person who owns
the most properties or does the most deals, or who has the most zeros in
his net worth. A successful investor is simply a person who knows what
he wants - financially, personally, and in terms of what he wants to
contribute to the world - and uses real estate investing as a way to get
those things. For a successful real estate investor, real estate is a
means to an end, not an end unto itself. A successful real estate
investor works to become as financially secure as is necessary for his
peace of mind and who is happy and comfortable with his investment
activities.
Successful investors I've known include high school dropouts and
PhDs, men and women of all races and backgrounds, people born into
poverty and people born with trust funds, guys who started investing at
19 and those who started in their 70's, part-timers and full timers.
There is no single predictor of success, but there are things that I've
found that all successful investor have in common. Here are a few.
1. Successful investors have a plan - and work it.
It's simple enough to put pen to paper and figure out how to become
financially independent in 2 or five or ten years. It's another thing
altogether to wake up each morning and do the things you need to do to
reach this goal. Somehow, your real life always seems to get in the way
of your long-term goals. Successful investors battle this tendency to
get caught "in the thick of thin things" by creating not just a list of
goals, but a daily plan for getting there.
2. Successful investors network.
Real estate investing must be the only profession in the country that
has no accepted curriculum of formal training. Since your success as a
real estate entrepreneur relies in no small part on your ability to get
reliable information and advice when you need it, and since your local
community college doesn't teach courses on important topics like how to
evict a non-paying tenant, the only answer is for you to find a mentor
who can teach you the ropes.
Choose a mentor who is knowledgeable, motivating, accessible, and is
known for high ethical and business standards. Don't abuse your mentor
by constantly asking for information that you could get from a simple
trip to the library. And don't forget to thank your mentor by taking him
to lunch, giving him gift certificates to his favorite restaurant, and,
of course, letting him in on good leads when you find them.
Where do you find mentors? Try your local non-profit real estate
investment or land lording association. It's
full of people who are there to share.
3. Successful Investors Cull Their Herds.
When I was a little kid, I read an article about chicken farmers.
This article mentioned that when the new chicks hatched, the farmer
killed the weak, undersized, and deformed chicks before they had a
chance to grow up. I was, of course, horrified, and immediately began
making plans to open an orphanage for runt chickens. Unfortunately, my
home in the suburbs and my insensitive parents conspired to keep my
project in the planning stages to this day.
Most real estate investors look at selling their "dud" properties
with the same horror with which I view the wholesale slaughter of
slightly imperfect baby chicks. They will keep a property year after
year despite the fact that it loses money, doesn't fit the owner's
goals, is a huge management hassle or is in a neighborhood that has
become a war zone. Successful investors review
their portfolios at least once a year, and aggressively get rid of their
loser properties before they can damage the profits from their winners.
4. Successful Investors Protect Their Assets.
What's the use of building a huge real estate portfolio if a single
lawsuit could wipe it all out? Why bother to achieve financial
independence if the bulk of your estate will end up in the hands of the
government? And why is it that the average real estate investor does
absolutely nothing to reduce their #1 yearly expense - taxes?
Arranging your affairs to protect your assets from creditors,
plaintiffs, and the taxman is tedious, complicated, and time consuming.
Yet every successful real estate investor takes the time to do it, thus
assuring that their hard-earned money stay theirs.
5. Successful investors have a code of ethics.
We tend to think of our investment activities in terms of bricks and
cash. In fact, the real estate business is about PEOPLE. Without
sellers, renters, contractors, agents, and so on, you would have no real
estate business. And since your business activities affect so many other
people, I think it's important to decide how you are going to treat the
people you come into contact with each day.
Since there is no formal code of ethics for real estate investors,
it's up to each of us to decide how we'll behave toward customers,
tenants, sellers, workers etc. Instead of using as a measure, "what can
I get away with?", or "what allows me to sleep at night?", perhaps the
proper question is, "what’s FAIR?". Take the time to think about your
activities and how they affect people that you come into contact with.
6. Successful Investors Involve Their Families.
In ten years, I have yet to meet a truly successful investor who did
not have the support of his (or her) significant other. Because your
real estate activities generally involve spending (or promising to pay
back) tens of thousands of dollars at a time, and since your business
will take time away from your family, I think it's very important to sit
down with everyone who's old enough to feed themselves and explain what
you're doing, and why, and that you'd really like to have their help or
at least their understanding. If you have a spouse who's reluctant to
allow you to take out a second mortgage on your home in order to invest
in the deal of a lifetime, try sending him or her to a beginner's
seminar on investment. Some of your significant other’s very natural
fears may be overcome by an understanding of what you're doing.
7. Successful Investors Treat Everyone Better than They Expect to
Be Treated.
What goes around comes around. If you think that your reputation as a
buyer or landlord doesn't precede you, think again. When you go the
extra mile to solve people's problems, both profit and success will
follow.
8. Successful Investors Stay Educated.
Since I began investing in real estate full time in 1989, my state
has passed a mandatory seller disclosure law. The federal government has
made lead-based paint disclosures mandatory and expensive to ignore.
Congress has changed the rules for capital gains taxes twice.
HIV-positive people have become a "protected class" in terms of fair
housing. My city has passed ordinances that say that I can be fined or
jailed for renting to drug dealers. Mortgage money for high-risk
borrowers has become cheap and easy to get. The Fair Credit Reporting
Act has been revised to include landlords. Things change. Your business
is affected. Stay on top of it.
9. Successful Investors Pass On What They've Learned.
Just as successful investors have mentors, successful investors
become mentors. By passing on their knowledge to novices, they keep our
industry alive, give others at chance a financial independence, and get
a wonderful sense of their own accomplishments. Now that's what I call
success. 
Contributed by Vena Jones-Cox.
Reprinted from the Real Deal, a monthly newsletter for Real Life Real
Estate Investors with permission of Vena Jones-Cox. Get a free
3-month trial subscription by logging onto
www.regoddess.com
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